In 1937, The House of Westmore (England) Ltd. was established at Empire House, 68 Finsbury Pavement, London and some products were sent overseas in 1938 but, if the business was still functioning, the outbreak of war in 1939 brought its activities to an end. On the upper floor were the offices of the Westmore brothers and the wig department. New Products: Overglo Liquid Cream Foundation. blemish-Free! Each contained a ‘Type-Harmonized’ chart listing the Westmore make-up shades best suited for its complexion type. The son of an English wigmaker, he began his Hollywood career in 1921. It may have been as early as late 1935 or as late as early 1937. Unfortunately its ‘Matched Make-up’ promotions were missing a vital component, nail polish. House of Westmore (Hollywood) begins selling cosmetics. Above: 1973 A Westmore Cosmetic Center competing with other budget cosmetics in a Woolworths store in Boston. As with other pencil lipsticks from this period they had a limited appearance. House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. In 1957, the New York company decided to diversify its range and bought a 45% interest in The Kurlash Co., Inc., the makers of eyelash curlers and tweezers, completing its purchase of Kurlash in a stock-swap deal in 1961. Lipstick shades developed after the war included: Danger Signal (1946), Irish Rose (1948), Rapture Pink (1949), Deb (1950), Subtle Red (1950), Subtle Pink (1950), True Red (1953), Lovely Pink (1953), Reddest Red (1955), Go Go Pink (1955), Going Steady (1955), and Pink-Orange (1957). Percival Harry Westmore (1904â70), known as âPercâ (pronounced âPurseâ), headed the makeup department of First National Pictures and then of the company that absorbed it, Warner Brothers, â¦ As far as I can tell Westmore cosmetics were largely restricted to the United States and Canada. Westmore Family. Just smooth on with fingers.” Shades: Natural, Coral, Castilian, Continental, Rose Glow and Copper. There was some executive overlap between the Californian and New York firms. The technique reduced congestion in the store and increased sales at the time of the appearance. January, 29-31, 112. For each store, Perc designed a unique mirror which was surrounded with lights. Westmores continued to operate through the 1960s and built new manufacturing facilities in Newburg, New York State in 1969. It may have been as early as late 1935 or as late as early 1937. 1942 Westmore chart used in a Westmore in-store promotion. House of Westmore (New York) acquires Orlin Laboratories. Both brothers had been working in the Max Factor wig department concurrently with running make-up departments in film studios – Perc at Warner Brothers, Ern at RKO Radio Pictures. Shades: Red Signal, Garnet, Jarol, Pepper Red, Glorious Red, Deb and Strawberry Blonde. House of Westmore (New York) acquires remainder of Kurlash. Having resigned from Warner Brothers in 1950, Perc is now referred to as the ‘Dean of Hollywood Make-up Artists’. 25,000 additional shares offered for the House of Westmore. In 1950, Perc Westmore submitted a letter of resignation to Warner Brothers. He understood that cosmetic and hair needs were personal and would make up stars such as Mary Pickford(whom he relieved of having to curl her famous hair daily by making false ringlets) or the â¦ The House of Westmore even created cosmetics to tie-in with films. To use Overglo, you shook the bottle well, removed the cap, and turned it upside down upon a forefinger. Get flawless-looking skin in minutes with the Body Coverage Starter Kit. From Left to Right: Wally held by Ada, George (standing), Monte (standing), Dorothy, and the twins, Ern (seated) and Perc. He had done this many times before but this time it was accepted. This property was â¦ Westmore, E., & Westmore, B. House of Westmore, Inc. (Hollywood) trade marked. Everything you need for flawless, head-to-toe coverage and instantly younger-looking eyes. Cosmetics in â¦ In 1939, Perc condensed this information into a booklet, âPâ¦ The advertised appearances drew in large crowds but these evaporated quickly after the demonstration was finished. Westmores open new salon. In October, 1938, the company began an extensive advertising campaign with the make-up advertised as ‘Color-Filtered’. By 1960, most of the shares in the New York Westmores were in the hands of the Finkelstein family who had connections with Glemby Inc., a company that operated a chain of beauty salons in hotels and department stores across the United States and elsewhere. London: W. H. Allen. Iâve posted photos before of the exterior of the House of Westmore â¦ 399,428. Repair costs were estimated to be over US$10,000 and the salon was closed for weeks with a further loss in revenue. The management as Westmores must have had a change of mind about these purchases as they sold the combined company to Harold M. Mitchell, Inc. in 1964. The woman would then pass onto an assistant who would mark the correct Westmore Foundation Cream, Face Powder, Rouge, Lipstick and Eyeshadow for their colouring as indicated by Bud. The business was closed in 1965 but the building still stands today. (1942). Mascara and Eyebrow Pencil: Black, and Brown. Opening the salon meant that Perc and Ern had to cut their close ties with the Max Factor company. Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). Chicago: Melvin Korshak. Mascara was added in 1940 – in Black and Brown shades – and, by 1942, Freshener and Dry Skin Cream had been introduced giving the range a rudimentary skin-care regime. Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. https://www.westmorebeauty.com//flawless-body-essentials-WYPG012.html. Makeup often obliterated the best facial bone â¦ I do not know where Ern learnt to be a wigmaker but Perc had apparently trained with Cervi Cesar, a major competitor of Max Factor. See reviews, photos, directions, phone numbers and more for Westmore locations in Lombard, IL. 1951 Westmore Tru-Glo Liquid Make-up and Hollywood Lipstick. Face Powder: Natural, Continental, Castilian, Copper, Rose Ocre, Coral Rachelle, Westmore Tan, and Rust Brown. They made the most of their name by opening a salon at 6638 Sunset Boulevard. This is the official website for the Town of Westmore, Vermont. Please turn it on so that you can experience the full capabilities of this site. Above: 1915 Maison C. Together, in 1935, the Westmore brothers opened the most prestigious salon of it's time, the House of Westmore on 6638 Sunset Strip. The twins left the Max Factor Company â¦ Vintage house of Westmore Rouge Compact. The Westmore brother’s contributions to the American war effort were mixed. He lost the ability to be seen making up Hollywood movie stars and references to him after this date fall back on calling him ‘The Dean of Make-up’. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. . Paperback. Eye Shadow: Blue Gray, and Brown. On April 13, 1935, the four oldest of the six Westmore brothers – Perc, Monte, Wally and Ern – opened a luxury beauty salon at 6638 Sunset Boulevard, Hollywood. It remained focused on make-up with the only skin-care lines that I know of being Cold Cream Cleanser, Skin Freshener, and Orange Blossom Night Cream. Above: 1951 As this cartoon suggests, the Westmore salon may now have been relying on tourists for much of its business. WestmoreWestmore. 1950 Westmore Overglo Cake Powder Make-up, Rouge and Lipstick in the last year that Perc Westmore was the make-up director at Warner Brothers. House of Westmore (New York) acquired by Syntex, Inc. Beauty, glamour and personality. Gives a long-lasting, soft, protective mat finish. The American Perfumer & Essential Oil Review. In 1934, they opened their own beauty salon, which by â¦ Information on the Westmore cosmetic range after 1945 is patchy at best. The following year, Westmores bought Diamon-Deb, Inc., makers of manicure equipment including nail files, which they merged with Kurlash. This chart is marked for a woman with a triangle face with a light complexion. House of Westmore (New York) acquires Diamon-Deb, Inc. and combines it with Kurlash. Plus, you'll get two FREE gifts worth over $50! In the longer term these changes weakened the cosmetic line and caused the New York company to reevaluate its business. Information on this first Westmore line of cosmetics is very sparse. In July, 1937, Ern Westmore, then the company president, announced that the firm had made a modest profit of US$7447.23. Concealing Makeup and Body Coverage | Westmore Beauty â¦ We are excited about using this site to communicate with our residents, businesses, and visitors. 1946 Westmore Hollywood Reds. Westmore, F., & Davidson, M. (1976). S. Willard Isaacs (the owner of a chain of beauty salons in Southern California) and Harry Brand (a public relations manager at 20th Century Fox) were major investors in the New York House of Westmore but also held positions in the Californian company and Perc was made president of the New York firm. Cesar., wigmaker and make-up supplier. The way this was done developed over time. Only 12 left in stock - order â¦ After 1940, the company fell back on its close ties to Hollywood to sell its cosmetics, using endorsements from movie stars and Perc’s, Wally’s and Bud’s connections with major Hollywood studios – Perc at Warner Brothers, Wally at Paramount and Bud at Eagle Lion, 20th Century Fox or Universal. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. Ern had not taken out American citizenship so was liable to be drafted if he remained in England. It was recommended for Normal or Oily skin types with the older Overglo Liquid Cream Foundation now suggested for women whose skin was classified as Dry. The company was now competing largely on price. In 1938, to alleviate their financial difficulties, the brothers sold the Westmore wig department to Max Factor for US$100,000 and signed a 30-year license agreement that transferred the manufacturer, distribution and sale of Westmore cosmetics to a new House of Westmore company established in New York. Westmore, E., Westmore, W., Westmore, B., Westmore F., & Westmore M. (1956). Frank has joined Perc, Wally and Bud Westmore. 1951 Westmores of Hollywood. His assistant at the time, marking in the colours, was Dr. Helen Cowan. We suggest that you obtain a Certificate of Mailing from your post office and keep it for your records until your refund appears in â¦ In 1938, alcoholism, a second divorce and a suicide attempt, saw Ern Westmore sell his shares in the business to Max Factor before departing for London in 1939. Just smooth on with fingertips. At the Town of Westmore, Vermont, we â¦ Overglo Face Powder: “[M]ade in only one practically colorless shade which is suitable for every Foundation-Tinted Complexion. The American Perfumer & Essential Oil Review. The â¦ Westmore Beauty ® Returns 6 Commerce Way Arden, NC 28704. © 2020 James Bennett
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Cream Make-up: “[M]akes your skin look soft and radiantly alluring . Here Perc, Wally and Bud Westmore combine forces with Orry-Kelly (Warner Bothers’ fashion designer), Juliette Marglen (hand and nail authority) and Paul MacWilliams (director of health at Warner Brothers) in a mail-order makeover promotion. Westmore Beauty Ultra, LLC All Rights Reserved, https://www.westmorebeauty.com//flawless-body-%26-face-essentials-WYPG037.html. The rich lanolin oil base keeps skin soft, glowing. Your initial order may take up to 48 hours to process before Account information is available online. Putting the customer on the “assembly line”. The English wigmaker George Westmore, for whom the Makeup Artist and Hair Stylist Guild's George Westmore Lifetime Achievement Award is named, founded the first (and tiny) film makeup department, at Selig Polyscope Company in 1917. Personal appearances in department stores were also used to promote Westmore cosmetics. It is also possible that the market for the cosmetics was wrong, that movie glamour only had good sales sales appeal at the lower end of the cosmetic market. Most notable of all of Bud's creations was the molded foam rubber suit he designed for the cult classic The Creature from the Black Lagoon. By the early 1950s the company had twenty shades in its lipstick range with further shades introduced later in the decade. (less s&h), Copyright© 2020 The name may have been dropped because of its similarity with Frances Denney’s Over-Tone, the two companies going to court over the matter in 1945. In 1948, Westmores introduced a third Overglo cosmetic, Overglo Creme-Cake in seven shades, which I assume were the same as the Overglo Liquid Cream. Beauty Rating ... 1061 South Westmore-Meyers Road Sherryl Donaldson, ... On May 25, 2004, the house was purchased for $310,000 1016 Kufrin Way Timothy J Barrett, Maria G Sian and one other â¦ Invisible on skin. He did not find employment with any other Hollywood studio and this cost the company a valuable marketing tool. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. 1948 Westmore Matched Make-up. The rise of the house of Westmore. Perc had spent US$5000 to have a genealogist trace the Westmore coat of arms back to eighteen-century England but the lineage and although the coat of arms developed from them proved to be bogus it remained on the packaging. Mar 22, 2018 - Explore Jo-Anne Westmore's board "Westmore Makeup", followed by 106 people on Pinterest. Information on this first Westmore line of cosmetics is very sparse. House of Westmore, Inc. established in California. (1947). The outbreak of the Second World War caused Ern to return to the United States bringing this operation to an end as well. 2004 Westmore Grove Dr is a house in PLAINFIELD, IL 60586. Overglo Face Powder was added in 1944. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. Lipsticks had become more important during the war and, along with Overglo, the company spent a good deal of its immediate post-war advertising budget on them. 1941 The Westmore brothers pursued other opportunities to monetise their fame. The 1950s would see a number of developments that affected how Westmore marketed its products. It would appear that Perc was the driving force behind the development of the salon and its associated cosmetic line. 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. Notably absent after 1950 is any mention of products branded as Overglo. 1955 Westmore Tru-Glo and Kissed-Tested Lipsticks. 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